ARE YOU TIRED OF FLAT OR SHRINKING INCLUSION BUDGETS?
You’re not alone. Want to know the real reason why this happens? It’s because you’re seen as a cost, not an investment, and our job is to help you change that!
WHAT WE DO FOR YOU IN A NUTSHELL!
We equip inclusion leaders with the data, strategy, and execution tools to drive measurable business impact—so you can earn greater investment, leadership backing, and long-term influence. Specifically, we help you:
- Expose hidden costs tied to exclusion
- Identify your top ROI opportunities this year
- Build data-backed strategies you can present to leadership with confidence
- Get expert coaching through execution
- Present your wins in ways that secure future investment
- Learn from top inclusion thinkers in virtual sessions throughout the year
WHY QUALIFIED CHIEF DEMOGRAPHICS OFFICERS (CDOs) WANT TO JOIN THE CDO POWERCIRCLE!
We don’t just connect you with peers—we help you build high-trust, ROI-driven relationships with your CEO and CFO. No fluff, no theater—just the tools and strategies you need to prove impact and secure greater investment and influence. Watch the videos that follow to see how the CDO PowerCircle empowers leaders like you to lead with data, influence, and results.
WHAT MAKES THE CDO POWERCIRCLE DIFFERENT FROM OTHER ASSOCIATIONS ACCORDING TO THE MEMBERS?
IS THE CDO POWERCIRCLE FOR YOU, AND ARE YOU RIGHT FOR THE CDO POWERCIRCLE ACCORDING TO OUR MEMBERS?
WE LIKE TO SAY THAT WE HELP OUR MEMBERS TELL THE ALL-POWERFUL THIRD STORY!

Telling the Story That Secures Investment
Most inclusion leaders can articulate how their work supports culture and community. Some can even tie it to talent attraction and retention. But the third story—the one that unlocks significant investment and executive support—is often missing. That’s where we come in. The CDO PowerCircle helps enterprise inclusion leaders craft and deliver the story that turns action into business impact—and that impact into budget, authority, and influence.
Take the example illustrated above. You invested $5,000 in sponsoring a Mexican Heritage Town Festival. That one action has the potential to tell three powerful stories—each designed for a different stakeholder.
To the Latinx ERG:
“We supported your culture.” This boosts engagement, builds morale, and reinforces your commitment to inclusion.
To HR:
“We elevated our employer brand.” Participation in the event attracts diverse talent and improves retention—clear wins for your people strategy.
To the CFO:
“We invested $5,000 and delivered a 92X ROI.” Our investment resulted in 10 hires (a $60,000 cost avoidance, assuming $6K per hire), plus three new clients who each spend $400,000 over three years—generating $460K in year one and $800K in pipeline revenue. That’s a total return of $1.26M over three years from a single $5K action.
Most Chief Diversity Officers can tell the first two stories with ease. But story three? That’s the one that gets you a seat at the budget table. That’s the one that earns support from the CFO, the CEO, and the board. And that’s the one we specialize in helping you build, refine, and deliver with confidence.
We equip our members with the tools to turn every action—from inclusion efforts to ERG events and supplier initiatives—into a compelling business case that highlights ROI. We help you track the right metrics, align with strategic priorities, and translate inclusion into language your business leaders respect: financial growth, efficiency, profitability, and risk reduction.
With the right strategy, data, and messaging, inclusion leaders can stop being seen as a cost—and start being funded like business drivers. If you’re ready to start crafting and telling that powerful third story—the one that changes everything—you’re ready for the CDO PowerCircle.
How do we help our members do this?
We Pinpoint the Opportunities That Deliver Cultural and Financial Impact
Each year, we conduct a deep analysis of your company and industry to uncover where exclusion is quietly draining value—and where inclusion can drive measurable business results. We examine your workforce, workplace, and marketplace dynamics against industry benchmarks to surface your highest-leverage opportunities for impact. The result is a 60–100-page research report that highlights where your inclusion strategy can close profit gaps, boost retention, increase productivity, and unlock new markets over the coming year.
But this report is more than insight—it’s your strategic roadmap. It helps you prioritize initiatives, build a data-backed business case, and secure buy-in from your CEO, CFO, and board. The goal? To equip you with the precision, language, and confidence to position inclusion as a business-critical lever—not a side project. Because when you know exactly where to focus, you don’t just change culture—you drive performance.
We Turn Research Knowledge into an Inclusion-Driven Business Growth Plan
Once we’ve identified where exclusion is quietly draining value—through turnover, inefficiencies, missed market opportunities, or brand risk—we work with you to turn those insights into a focused, KPI-aligned business plan. This strategic plan links your inclusion initiatives directly to business-critical metrics like revenue growth, cost savings, retention, and productivity. Every action is grounded in data and business rationale—so you’re making the case not just for culture, but for measurable profit.
The result? A leadership-ready roadmap, clear performance targets, and the confidence to engage your CEO, CFO, and board in a language they respect. This is how you elevate inclusion from a side initiative to a business growth engine.
We Support Your Execution of the Plan
Our three customizable support sessions—workshops, coaching, and focus groups—are designed to directly support and accelerate the execution of your business plan by addressing the unique needs of your organization and its leaders. Workshops provide hands-on, interactive learning experiences that equip teams with practical skills and actionable strategies aligned to your inclusion and business goals. Coaching offers personalized guidance to leaders and change agents, helping them overcome challenges, build confidence, and stay accountable to the plan’s milestones. Focus groups create safe spaces for gathering real-time feedback from employees or stakeholders, uncovering insights that inform ongoing adjustments to strategies and execution.
By tailoring these sessions to your organization’s context and blending formats as needed, we ensure that learning and development are relevant, timely, and impactful. This integrated approach fosters stronger alignment between DEI efforts and core business objectives, enabling teams to translate knowledge into measurable results. Ultimately, these support sessions empower your leaders and employees to act decisively, sustain momentum, and continuously improve, driving successful execution of your business plan while maximizing ROI on inclusion investments.
We Help You Present Your Accomplishments in a Powerful Way that Positions You for Greater Influence and investment
We help our members compile and present their Return on Investment (ROI) through a clear, compelling Accomplishment Report that translates your inclusion efforts into hard business language. This report highlights measurable outcomes—such as cost savings, increased productivity, revenue growth, and market expansion—making the financial impact of your initiatives unmistakable to senior leadership and key stakeholders.
The Accomplishment Report becomes a powerful strategic communication tool that elevates your influence, supports increased investment requests, and solidifies your role as a vital driver of business success. By presenting your ROI in this polished, business-focused format, you gain the confidence and clarity to demonstrate why continued investment in your initiatives is not just beneficial—it’s essential. This empowers you to secure stronger buy-in and unlock greater resources for future growth.
We Develop Your Frontline Managers with our Sharpening the Axe Series
Through our Opportunity Audits, we consistently uncover one of the biggest gaps between what organizations claim about inclusion and what employees actually experience: the inconsistent, day-to-day application of inclusive practices by frontline managers and supervisors. While executive messaging and corporate policies may promote strong inclusion values, employees often face a very different reality shaped by their direct leaders’ behaviors, habits, and mindset. And it’s these lived experiences—not executive pronouncements—that drive the real costs of disengagement, turnover, and lost productivity.
To close this critical gap, members gain access to our “Sharpening the Axe” programs—targeted development experiences for both inclusion leaders and people managers. These aren’t off-the-shelf trainings; they’re high-impact sessions built to equip managers with the real-world skills and practical confidence needed to lead inclusively under pressure. Inclusion leaders also receive hands-on coaching to influence manager behavior at scale and track measurable progress through business-aligned KPIs.
If you’re ready to move beyond optics and equip your managers to deliver consistent, culture-driving inclusion where it counts most—this is the program that gets it done.
We Elevate Your ERG/BRGs into Engines of Growth
In some organizations, ERGs are helping secure hundreds of millions—even billions—in new business, while dramatically cutting costs and inefficiencies. In others, they’re still focused on speaker series, pizza parties, and heritage month celebrations—with little strategic return. What’s the difference? Strategic alignment, executive partnership, and the right development. That’s exactly what our ERG PowerTalk sessions are designed to provide.
These high-impact discussions bring together thought leaders, ERG Chairs, Executive Sponsors, and business leaders to explore how ERGs can evolve into engines of innovation, growth, and measurable business ROI. Each session delivers actionable strategies, proven tools, and real-world examples showing how ERGs can move beyond social engagement to drive real financial and cultural impact.
The result? ERGs that shift from cost centers to strategic business assets—fueling profitability, innovation, and inclusive growth for the company and the communities it serves.
We Bring You Together with Thought Leaders and Top Performing Peers at the Annual CDO PowerCircle Summit
Members get seats for themselves and select team members at the annual hybrid CDO PowerCircle Summit, where accomplished, business-focused CDOs, top thought leaders, and industry professionals come together to collaboratively develop and refine long-term strategies and tactics that drive measurable business impact. This exclusive event offers unmatched opportunities for high-level coaching and strategic collaboration. Here’s a power tip: Invite your CFO to join you so we can include their valuable perspective.
This is Unlike any Other Inclusion Group Membership: This is Your Investment Toward Increasing Your Impact, Influence, Results, and ROI
The CDO PowerCircle is your investment in a strategic growth accelerator—built for inclusion leaders with practices ready to scale both business and community impact. This high-level membership is designed to help you:
- Elevate yourself, your practice, and your leadership influence
- Strengthen your business case with a data-backed strategy
- Secure increasing investment as you deliver and prove ROI
From unlocking CEO and CFO-level support to driving enterprise-wide cultural and financial performance gains, PowerCircle members are equipped to position inclusion as a core business lever. Imagine helping your organization boost profitability by tens to hundreds of millions of dollars—while also elevating culture, brand reputation, and employee engagement.
The result?
✅ Greater strategic influence
✅ Executive-level backing
✅ Growing dollars behind the work that drives
The CDO PowerCircle Board Chair is former business executive and Futurist Joseph (Joe) Santana. Joe is also a member of the Forbes Business Council and the Fast Company Executive Board and a frequent contributor to articles in both organizations’ magazines. These articles, written for senior business leaders, aim to help CEOs and investors understand how CDOs and their teams can dramatically enhance an organization’s competitive advantage. His insights and ideas have been shared globally in interviews with media outlets such as ABC, PIX, Fox, Ticker News, and The Black List, a streaming business interview show. His two most recent books, “The New DEI and ERG Frontier” and “SuperCharge Your ERGs,” are available on Amazon, offering invaluable guidance to those ready to embark on the journey toward 21st-century business-impacting success. For more about Joe, his company, and other brands owned by his company, visit www.joesantana.com